An Exploratory Approach to Links Between Customer Relationship Management and Servitization Processes in Industrial Companies

TitreAn Exploratory Approach to Links Between Customer Relationship Management and Servitization Processes in Industrial Companies
Type de publicationConference Paper
Nouvelles publications2014
AuteursAMBROISE L, PRIM-ALLAZ I, Pellegrin C
Nom du typeAMA ServSig Conference
Conference LocationGreece